Core aims

My core aims are to:

  • Produce natural, high quality, ethical cosmetics that make you feel good, both physically and emotionally.
  • Develop a brand identity that people trust.
  • Produce skin friendly products using only natural and organic ingredients.
  • Avoid detergents, SLS, parabens, sorbates, silicones, sulphates, pthalates and other harmful chemicals.
  • Ensure all ingredients are of the highest quality, from a verified ethical and sustainable source
  • Provide full transparency of ingredients including origin and ethical credentials.
  • Ensure that all products are 100% free from Palm Oil and Oil Palm products.
  • My products will never be tested on animals.
  • Use only natural or organic colours; scents and flavours: No artificial synthetics
  • Use recycled, recyclable and biodegradable materials for packaging.
  • Ensure no harm has been caused to the environment in the production of my products
  • Help fund sustainable initiatives worldwide.